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     Zhejiang Liren Wood Industry Group Co.,Ltd (hereinafter “LR Group”) , situated in Lishui city, lying at side of Zhejiang provincial forest park-Lishui Baiyun Mountain. Its predecessor was State-owned Lishui Timber Factory founded in 1968, which was transformed into a joint-stock company after 1994 and 1998 reforms and registered as a Group in May 2002 with 64 million RMB registered capital. LR Group has 8 subsidiaries located in Zhejiang Province、Fujian Province and Shanghai City, creating more than 1 billion RMB sales volume as well as 230 million RMB profit-tax annual. LR Group employs over 2000 experienced and highly qualified employees, including approx. 300 postgraduates、university graduates 、engineers and administrators etc, becoming one of the biggest manufacturers in the industry.

  Since 2000, LR Group has invested more than 1 billion RMB to progress 5 production bases, respectively named Lishui OAK Wood-based Panel Co.,Ltd、Jianyang Senlan Wood Industry Co.,Ltd、Zhejiang Jiangshan Liren Wood Industry Co.,Ltd. LR Group possesses 2 first-class MDF/HDF continuous press lines with annual capacity 200,000M3, 2 MDF ContiRoll continuous press line with annual capacity 150,000M3,  1 particle board production line with annual capacity 350,000M3, total 950,000M3 capacity per year with high-quality、 environment-friendly MDF/HDF/PB board which thickness ranging from 1.8- 40mm as well as 100,000T formaldehyde. LR Group is expanding rapidly, and experiencing high rates of growth.

  The main products of LR Group are “LR”brand MDF/HDF/PB, mainly providing quality material for furniture industry、 flooring industry 、building industry、 decoration 、packing industry 、door 、art & crafts 、wooden toy etc. Meanwhile, we also offer PCB、 shoe’s heel board、 fan’s wing board etc. As people’s life improvement and awareness of environment, we produce E0、 E1 grade products to meet customer needs and market demands. LR products are sold all over China, mainly in east and south China, as well as north and west China, extending to Yangtze river delta 、pearl river delta 、high-developing coastal and inland areas. LR has a group of distributors with great financial strength 、high reputation and strategic cooperative partnership as well as well-know terminal customer. Our products are well recognized by customer and market for its high-quality 、environment-friendly and good service. The market share of middle-top grade products is leading the industry, especially the quantity of PCB sold amounts to 50 percent market share.

   LR Group is one of “Five Group Enterprises” of Zhejiang Province, the key enterprise supported by government. LR was granted the titles of “Zhejiang Best Economic Efficiency Enterprise of Industry”、“Zhejiang Biggest Industrial Enterprise of Industry” for consecutive years since 1996. After 2002,LR was awarded successively as“Zhejiang Quality Reliable Enterprise”、“Leading Enterprise of Agricultural Food Processing”、“Zhejiang Three Excellent Enterprise”、“Zhejiang Credit Enterprise”、“Zhejiang Model of Credit Enterprise of Labour Security”、“Zhejiang Leading Agricultural Enterprise”、“Zhejiang Provincial Forestry Key Leading Enterprise”、“Zhejiang AA Credit Enterprise、“Provincial AAA Credit Enterprise of the Agriculture Bank & Industrial and Commercial Bank”、“Top 10 Brand of First China Building Material Fair”、“China Building Material Famous Enterprise”、“Gold Prize of China (Xiamen) International Wood- Forest Products Fair”、“Top 100 Enterprise in Fibreboard Industry of China”、“Gold Prize of China Yiwu International Forest Products Fair”、“Billions Enterprise of National Forest Industry”. In the meanwhile, LR Group was defined as “First Model Project of Timber Saving and Substitution Research”by National Development and Reform Commission. LR was honoured “Zhejiang Famous Trademark”、“Zhejiang Famous Products”、“Zhejiang Famous Forest Products”. LR Group Chairman and CEO Mr Xu Mengzhang was elected the deputy of Lishui City People’s Congress for 3 consecutive years. State Forestry Administration magazine—《GREEN CHINA》positioned him as “Pilot of China Wood-based Panel Industry”. He was elected as vice president of China National Forest Product Industry Association. He was also awarded the title of “National Model Worker of Forestry”、 “Home-back Investing Model ”and“Lishui Excellent Youth” etc.

  LR Group has always been courageous in exploration and dare to be the first on the way of development. We have created 4 firsts in national industry: The first to propose and implement optimized integration of imported-local equipments for MDF production, up-grading MDF; The first to import ultra-thin HDF equipment, bringing the quality standard more in line with international; The first to utilize imported continuous press line for thick fibreboard production instead of multi-daylight press line, promoting the thick-fibreboard quality once again; The first to go hand in hand with environment in international city, recycling and utilizing the timber wastes, making the multi-goal of environment protection and resource comprehensive utilization come to true, pioneering for the healthy development of wood-based panel industry circular economy.

  During LR Group industrialized development process, we take technology R & D as orientation and carry on the business philosophy of creativity, applying them through the enterprise operating process. LR had set up standard management system and quality management system, fully control the products quality. Meanwhile , LR has been strengthening on the staffs’ training. To date, all subsidiaries have gained ISO9000 、ISO14000 certificates. Partial brands and products were awarded as “famous trademark” and “famous-brand products” and passed CARB(P1&P2) Certificate. In 2006, LR cooperated with Zhejiang Forestry University to found National Wood Industry Science & Technology R&D Centre, pushing the wood industry development towards to “intensive down-stream processing 、high added-value 、environmental and material-saving”. We are striving to develop LR to be the most competitive enterprise of the industry!

  For sustainable development, LR Group started industrial raw material forest construction since 2002, and proposed to make a new breakthrough on the forest-board integration chain, opening up a new pattern of forest industry. The plan of 600 million RMB investment for 800,000 mu industrial forest is on LR schedule. We aim to achieve our objective of raw material self-sufficiency amount to 70 percent. It not only solve the contradiction between raw material supply and demand, but also counteract the natural forest resource pressure. Moreover, it is the important way for farmers to shake off poverty and be rich.

  LR Group aims at “gain efficiency from management,、gain talents from management、gain market from management” and propose the management philosophy “improve our-self 、better our-self 、perfect our-self”. We keep insisting on the business philosophy of “making the classic brand ,creating the future together with customer”, keeping on practicality and innovation, keeping consistent cooperation with all social sectors to create LR new achievement and new brilliance!

 
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